《乌合之众·第一编·群体的心理·群体的观念、推理与想象力》第11节
How is the imagination of crowds to be impressed? We shall soon see. Let us confine ourselves for the moment to saying that the feat is never to be achieved by attempting to work upon the intelligence or reasoning faculty, that is to say, by way of demonstration. It was not by means of cunning rhetoric that Antony succeeded in making the populace rise against the murderers of Caesar; it was by reading his will to the multitude and pointing to his corpse.
注释摘要
勒庞在这一段里要论证的核心主张是：群体的想象只能被具体而震撼的形象击中，绝不可能被严密的逻辑推理说服。他以安东尼在凯撒遇刺后煽动罗马民众为例，辩称安东尼的成功不在巧妙的言辞，而在读遗嘱、指尸首这些直接诉诸感官的举动。换言之，群体不是被论证打动的，而是被“看得见、摸得着”的画面所征服。 这段论证紧承前文关于群体以图像思维、缺乏批判精神的讨论。勒庞在此迈出了一…